Born on the trail
Born from conversations on the Pacific Crest Trail in 2006, YAMA is a company built around a workshop and a life on the trail.
Conversations on the Pacific Crest Trail led me to found YAMA in 2006 (under the name Alpinlite). Since then, I’ve strived to get out on the trail as much as I can, and to design efficient, thoughtful, and beautiful gear inspired by my trail experiences. It’s important to me to make the most of by outdoor time, and I aim to help you find that balance that allows you to explore efficiently and comfortably.
As YAMA grows, I aim to be ultralight on the enviroment. It's a complex challenge, and while I don't have the answers, I'm seeking ways to minimize enviromental impacts while out enjoying our planet.
I design and build our tents, tarps and most accessories out of our Charlottesville, Virginia based workshop (some accessories are now lovingly sewn in a Pennsylvania based facility). The Appalachian trail, George Washington NF, and Shenandoah NP are all nearby playgrounds. How lucky we are to be just minutes from the trail!
Visits by appointment:
1304 East Market Street
Charlottesville, VA 22902
Founder / Owner / Seamster
I love finding cool plants and bugs as I explore mountain trails. I find covering ground quickly to be meditative, but I also enjoy meandering and stopping to inspect every little creature, often interrupting my trail runs for particularly interesting finds.
A mechanical engineer by education, I've always been driven to design, build, and improve. YAMA seems to be the natural result of this drive combined with my passion for the trail.
My mantra, “Hike Simply,” is about remembering the fundamentals that bring me to the trail and appreciating whatever the trail throws my way.
Thanks to those who've helped us along the way.
Fabricator, seamster, designer
Greg worked for YAMA for over two years after meeting Gen during his thru-hike of the Pacific Crest Trail. If you have one of our Dyneema products from 2016 thru mid-2018, it probably passed through Greg's hands. We wish him well on his next chapter in life!
Liliana spent her last semester as a Chemical Engineering student helping us examine our sustainability and evaluate options for minimizing our environmental impacts. We're excited for her as she builds her new career with Patagonia!
YAMA Labs Manager
Corbett helped us coordinate product testing through our YAMA Labs program. Corbett is a Triple Crown hiker and has established her own routes as well. She works remotely as an independent contractor in environmental and outdoor education.
Miles, who thru-hiked the AT in 2012, helped us with business planning and marketing from 2014 - 2015.
Program Director at Blue Morning
Beth is the Program Director at Blue Morning. Over 2018, she helped us structure several internal projects to help us grow mindfully.